Best of the Internetz 15
Twitter to launch brand pages (rumour)
Yes, word on the grapevine is that Twitter is set to launch brand pages similar to Facebook’s pages to allow brands more space to communicate with followers. If this is in fact true, this will be a major change to Twitter and something which will either make it or break it. My prediction – it will break it. We already have FB so we don’t need a copycat. Stay true, Twitter. Stay true.
Angry Birds Rio
Are you an Angry Birds addict? How would you feel if you could play it guilt free for your client? This is how the promoters of the new movie, Rio, feel right now. Actually, not only are they probably guilt-free, but are probably high-fiving their way to the bank as their partnership with Angry Birds has given them 10 million downloads in 10 days. At $AU1.19 per download, that’s $11.9 million from a promotion. Win.
So what other apps are you obsessed with and how could you make them work for your clients?
Facebook for mobile
With over 250 million users logging into Facebook from their mobiles, it makes sense to have as much functionality as possible without impacting on usability. Facebook feel pretty confident that they can squeeze some more function into their mobile apps (let’s face it, there wasn’t that much to begin with so it was a fairly safe bet) and have launched maps, unfriending and most importantly, the ability to check-in to events, not just locations.
To be able to check-in to an event you have to be invited and RSVP’d “yes” to attending. Your location also has to match the location of the listed event venue, and it has to be the correct time of the event. This will be an interesting addition to watch as it merges real life social with online social. Update your software on your phone to start checking in now.
Vice and WPP join forces
Global, monolithic ad agency network WPP has become a major partner in Vice Magazine. Vice – an infamous youth magazine – is known for its cheeky and irreverent take on the world. An interesting acquisition you may think, but WPP have invested in the mag to further develop their content capabilities and no doubt, further blur the lines between advertising and entertainment. If they don’t kill the mag in the meantime, this will be a stellar move.
