Like any good tourist, I popped into Piccadilly Circle whilst in London. While most of the billboards showed just straight ads, a series of ads by McDonalds caught my attention.
Urging people to line up with the various iconic London images when they are taking their photos of the famous intersection, this to me, it’s a perfect example of digital media. It gives people something they can interact with. It gives people a “I’m in London” moment they can share with their friends. And all the while sending the Maccas’s ’M’ worldwide.
What I think they do really well though, is the fact that they offer instructions at the beginning. Too often advertisers assume people will know what to do with their ads - it’s good to see people getting a bit of help now.
Need a product shot to appease the client? Even some overt pics of burgers and fries are welcomed because they have earned the right after giving so many other shots.
Fun, playful and effective. Hate to say it, but great work.
