Best of the Internetz 13
Ok, well this week is shaping up to be a bit of a Google edition, so forgive the apparent favouritism, it’s not intended but there has been some interesting things going on over there.
Google goes Gaga
In an interview dubbed “one of the most watchable pieces of tech-related content ever produced”, Lady Gaga popped into the Google offices for a 73 minute chat. Taking questions from fans via Twitter and YouTube, Gaga surprised and delighted throughout the live stream. Following the questions raised in last week’s Rebecca Black post about the validity of internet famous popstars, Gaga discussed how YouTube is in fact a “star marker” and Google’s role to help you find out more about your heroes once you know what you like. It’s not surprising that Gaga is one of the most searched stars/terms on Google, so there was actually a purpose to her making an appearance at the tech company. Check out the following video which sums up the impact of Gaga:
or watch the full interview here:
Paid Search adds video
Just when you thought you were search experts (thanks to Dom), Google goes and upgrades it again. Just launched in the US is a new “Media Ads” format, which includes a small video that expands when clicked. Initially this will only be available for movies, but I’m sure it won’t be long until you see commercials or the next “viral” hit make an appearance too.
Google Analytics is getting a makeover
If you use Google Analytics, get ready for a new dashboard. It’s going to be more customisable and you can have multiple dashboards so if you have a few people looking at the same analytics account, you can set the various dashboards to suit the needs and priorities of each user.
And in non-Google news…
Crowdsourcing event of the week
Coca Cola have joined forces with Maroon 5 to write and record a new song in 24 hours with the help of their fans. The session was streamed live and allowed fans to submit comments, potential lyrics and pictures to help inspire the band. The event generated a lot of buzz across social networks, achieving the objective of “fostering social discussion” the campaign set out to do. The finished song will be available for free download on April 1 from http://www.mycoke.com/htmls/CokeMusic. While you’re there you can also watch videos from the event if Maroon 5 take your fancy (no judgement)!
