Best of the Internetz 3
Move over Farmville
From the makers of Farmville, the newest social game to hit our screens is Cityville and it’s the fastest growing game in social media history. With over 22 million users in 11 days signing up to play, the interesting bit will now be seeing whether they become as obsessed with it as they are about Farmville. http://www.insidesocialgames.com/2010/12/13/with-over-20-million-users-cityville-is-already-a-metropolis/
What does this mean for you? Well Farmville is a huge growth channel for advertising with Bing taking out a full paddock a few months ago to build their Facebook fans and McDonald’s creating a branded farm for the day to reward punters with virtual goods, so the advertising world in social gaming is booming too.
YouTube drops its 15 min limit
Yes, you can now upload videos of unlimited length. As services in the US such as Hulu.com increase in popularity, is this YouTube’s attempt to cash in on some of this television program and movie hosting action? Will we start seeing YouTube set up partnerships for paid content and unlimited, on-demand viewing? Should Foxtel start getting worried? Probably.
R.I.P. Delicious
The online bookmarking tool is face to face with its demise this week as Yahoo announced it has been thrown onto the scrapheap. If you are one of the thousands of people with years worth of articles bookmarked here, best to start migrating to another tool. Talk to Dave about instapaper.com for an alternative.
iPad iAds have arrived
Tron has been the first to demo the iAds for iPad. Complete with the movie’s trailer, the story, the soundtrack (Daft Punk for those playing at home), a gallery and where it’s showing, it makes for a slightly more interesting experience than your average banner ad. These ads set quite a high barrier to entry by requiring such innovation and creativity but as they start gaining more traction, they will revolutionise what we know as online advertising.
