2010: Year of the…
When we think of 2010 in years to come, how will it be remembered? While some may say it’s the year of the iPad, the year of the Bieber or the year the world discovered Wikileaks, I’m going to take a slightly less high and mighty stance and go with it’s the year the music video became interesting again (at least for the purposes of this article).
We all gushed over the stunning efforts from The Arcade Fire who teamed up with the folks at Google Creative Labs to create “The Wilderness Downtown”. An interactive interpretation of their latest single, “We Used To Wait” their video worked with Google Chrome to give us the most inventive use of HTML5 we’ve seen yet. Consisting of choreographed windows, custom rendered maps directly from the Google Maps API and drawing tools, amongst others; it hit the web in a big way to force people to redefine what they perceive as a music video.
So just as we have come down from The Arcade Fire’s efforts, Japanese band, Sour, pop up and take over on the innovation stakes for their latest song ‘Mirror’. The videos brings your online self to life. Feeding in info from your Facebook, Twitter and even your computer’s webcam to use it as a platform for entertainment, the video seamlessly ties in the song’s theme around the fact that you can find who you are in the reflection of others. Check out the demo below but make sure you look at the actual video for yourself for the true impact.
What’s more encouraging though, is that the video was fully funded via Kickstarter – a funding platform for creative projects. Just shows you don’t need huge budgets to create great ideas.
