"I think he was expecting to see the above the line poster in a couple of static banners, but instead we showed him a twitter meme that mashed up Youtube, Facebook and Foursquare which could only be accessed when you took a picture on your iphone of a cat in a hat."

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How the creative director’s head literally exploded.

I don’t think I’ve ever ever laughed so much at a blog - http://campaignbitch.posterous.com/